Controversy surrounded the company when company founder, katrina garnett, posed in an urbane black evening dress for fashion photographer richard avedon. Prior to mls, katrina was the founder, chairman and presidentceo of crossworlds software inc. Katrina garnett member of the board of councilors the viterbi. Crossworlds is known for former ceo katrina garnett s. Katrina garnett, hillsborough, founder, crossworlds software and my little swans arjun gupta, foster city, venture capitalist with telesoft. Crossworlds established the enterprise application integration space and. Katrina garnett, the cofounder and ceo of a silicon valley startup who posed in a little black dress in an ad for her crossworlds software, is at it again. The companys infrastructure software enables the integration and automation of business processes among the internet customers. Garnett is a successful silicon valley entrepreneur and startup investor thru garnett ventures. By the end of 1999, garnett was replaced as chief executive by fred amoroso, a former ibm executive who now serves as crossworlds president and chief executive officer.
Crusader in a little black dress ceo katrina garnett wants. Campaign dressed for success silicon valley business journal. Founder of crossworlds software to relinquish two titles at. Katrina garnett oracle,sybase, crossworlds software,garnettventures,horse jumper,frenchies,traveler, ferrari,basketball,aussie. Crossworlds may be stumbling as it cuts staff, seeks new. Mathur came to don a womans gown is a longtailored one that starts with crossworlds software inc. Head of netscape sales joins crossworlds software bloomberg. Crossworlds software inc which is possibly more famous for its founder katrina garnetts little back dress than its enterprise application integration software, has hired fred amoroso, an ibm corp top gun, to replace garnett as its president and ceo. Katrina garnett, chairman of crossworlds, venture capital firm, comments on her allegiance to designer giorgio armani s. The ad is calculated to have an impact without having to explain the arcane and unsexy details of what crossworlds software does. Garnett helped pioneer the modern integration industry and is the founder of crossworlds software inc. It features a richard avedon color portrait of katrina garnett, the president and ceo of a silicon valley company called crossworlds software. Garnett is wearing what i think youd describe as a.
Crossworlds software inc which is possibly more famous for its founder katrina garnett s little back dress than its enterprise application integration software, has hired fred amoroso, an ibm corp top gun, to replace garnett as its president and ceo. Crossworlds software, which gained dubious attention when current chairman and thenceo katrina garnett posed for ads in glossy biz mags wearing a lowcut cocktail dress, will get bought by. Previously, she was as the founder, chairman and presidentceo of crossworlds software inc. Katrina garnett, founder and ceo, crossworlds software silicon gold rush captures the many qualities that are creating the new digital economy. But shes best known as the poster girl for crossworlds software inc. To illustrate the dynamics of the technology industry that make it so exciting and instructive to watchthe scramble for financing, the feverish move of product from design to delivery, the constant risk of failureit tracks the progress of crossworlds software inc.
Katrina garnett is the founder of my little swans, a travel site for families who want only the very best holidays for themselves and their children. How vivek ranadive beat out steve ballmer to buy sacramento kings. This vignette briefly recounts the story of how katrina garnett singlehandedly launched crossworlds, a successful enterprise application company. Crossworlds founder, president and ceo katrina garnett caught much attention last. Oct 30, 2001 crossworlds software, which gained dubious attention when current chairman and thenceo katrina garnett posed for ads in glossy biz mags wearing a lowcut cocktail dress, will get bought by. He was also actively involved in forming and funding crossworlds software, whose founder and ceo was his wife katrina garnett. Katrina garnett, managing director, garnett ventures vb profiles. The vignette then focuses on two issues garnett must wrestle with as she tries to manage her board of directors. Katrina garnett member of the board of councilors the. The crossworlds ipo was june 2000, and then acquired by ibm january 2001. My personal goal is to build awareness of the underrepresentation of women in the computer science field, said katrina garnett, ceo of crossworlds software and founder of the garnett foundation. Hgp cloud elements appoints katrina garnett to board of.
Heres how thestreet told founder katrina garnetts story. Crossworlds is a leading provider of software enabling companies to automate business processes that integrate multiple applications, such as those for managing customer relationships and supply chains, as well as to integrate business processes unique to individual industries such as telecommunications, financial services and industrial sectors. Katrina garnett, the founder and controversial chief executive of crossworlds software, will step down from that role, the company announced today. Dec 03, 2010 on her own garnett managed a 300person software development team at sybase and then struck out on her own, founding crossworlds, a software firm devoted to enterprise application integration. Jul 27, 1998 katrina garnett, president and chief executive of crossworlds software, appears in crossworlds ad wearing lowcut black cocktail dress and mona lisa smile. Voicerecognition market coming in loud and clear silicon.
My personal goal is to build awareness of the underrepresentation of women in the science field, said katrina garnett, founder of crossworlds software. Cloud elements appoints katrina garnett to board of directors. Garnett founded crossworlds software in 1996 at age 35, and served as chairman, president and ceo until its successful ipo june 2000 and acquisition by. Oct 30, 2001 by the end of 1999, garnett was replaced as chief executive by fred amoroso, a former ibm executive who now serves as crossworlds president and chief executive officer. Founder of crossworlds software to relinquish two titles. Jun 15, 1998 head of netscape sales joins crossworlds software, share this article.
Garnett spent eight years with venrock associates where he was an early investor in siebel, checkpoint software, niku, neoforma, and neon software. Katrina garnett, hillsborough, founder, crossworlds software and my little swans arjun gupta, foster city, venture capitalist with telesoft partners paul jacobs, san diego, qualcomm ceo. Katrina garnett, managing director, garnett ventures. Jun 29, 1998 the ad, which critics say looks like editorial copy, features a sexy photograph of crossworlds ceo katrina garnett. Oct 15, 2000 katrina garnett, chairman of crossworlds, venture capital firm, comments on her allegiance to designer giorgio armani s. Katrina garnetts house in hillsborough, ca virtual. Crossworlds is known for former ceo katrina garnetts. Katrina garnett oracle,sybase,crossworlds software,garnettventures,horse jumper,frenchies,traveler, ferrari,basketball,aussie. Facebook gives people the power to share and makes.
Compute for cancer help cure cancer while your phone charges. In a statement, he expressed excitement about the plans for crossworlds to become a key integration element within ibms websphere software platform. He was also involved in forming and funding crossworlds software with his wife, katrina garnett, crossworlds founder and ceo. Katrina garnett gave up a job at oracle to crossworlds software. Crossworlds has struggled to live up to the hype it generated when it took on the role of poster child for the nascent eai segment. Weve assembled some of the best sales talent in the enterprise software business, said katrina garnett, founder. Katrina garnett, president and chief executive of crossworlds software, appears in crossworlds ad wearing lowcut black cocktail dress and mona. But katrina garnett is selling crossworlds united application architecture, from crossworlds software of burlingame. On her own garnett managed a 300person software development team at sybase and then struck out on her own, founding crossworlds, a software firm devoted to.
With her three kids in college, katrina garnett has inspired a third generation of technology. Crossworlds may be stumbling as it cuts staff, seeks new cash. Celeste johnson left a management position at pitney bowes to launch obex, inc. He was also actively involved in forming and funding crossworlds software with his wife, katrina garnett, crossworlds founder and ceo, which went public in 2000 and was acquired by ibm in 2001. Provider of enterprise application integration software. To illustrate the dynamics of the technology industry that make it so exciting and instructive to watchthe scramble for financing, the feverish move of product from design to delivery, the constant risk of failureit tracks the progress of crossworlds software, inc. Katrina garnett, the 38yearold founder, president and chief executive of crossworlds software inc. Crossworlds went public in 2000 and was acquired by ibm in 2001.
The ad, which critics say looks like editorial copy, features a sexy photograph of crossworlds ceo katrina garnett. Their 5,200 square foot, single family home, which was built in 1929, has 5 bedrooms and 6 bathrooms. Aug 08, 2017 garnett comes to us after pioneering the modern integration industry, and founding the first company to automate business process integration and replace custom pointtopoint, crossworlds software inc. In the photo by richard avedon, 36yearold katrina garnett, mother of two, wears the kind of lowcut black dress that makes a woman very popular at a party. Hgp cloud elements appoints katrina garnett to board of directors. Katrina and terry garnett started crossworlds in april 1996 and used a shrewd sense of image and deep industry ties to bathe the company in buzz, the elusive elixir that divides fortune from. Join facebook to connect with katrina garnett and others you may know. Katrina garnett, the founder of crossworlds software who posed seductively in a slinky, lowcut cocktail dress for a national advertising campaign, has learned a hard lesson.
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